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Sky Bet, alongside its in-house creative agency, has teamed up with The Banquet to deliver an energetic and visually dynamic campaign for the Christmas edition of Sky Bet’s Super Week. This recurring event, taking place four times a year, celebrates a convergence of major sporting moments over one or two action-packed weeks. For the Christmas Super Week, launching on December 21st, the campaign sets the stage with the highly anticipated Usyk v Fury rematch, followed by an electrifying lineup of events, including Christmas football, horse racing, darts, NFL, and more. The campaign highlights Sky Bet’s enhanced offers for customers during these high-stakes periods, brought to life with vibrant yellow accents that emphasize the excitement and energy of the event. Director Ian Roderick Gray from The Banquet described the project as a uniquely ambitious endeavor, featuring dynamic visuals, intricate VFX, and a diverse array of sets, locations, and actors. Each scene was designed to feel like a standalone story, with the goal of blending naturalistic elements with CG enhancements to amplify the "super" quality of every moment. Key collaborators included DoP Joe Douglas (Wizzo & Co), Production Designer Zoe Koperski (Vision Artists), and VFX Supervisor Noah Kayma (LMNTL), whose expertise ensured a seamless integration of real-world and CG elements. Gray praised the process as a creative dream, crediting Sky Bet’s Adam Edworthy and his team for their collaborative and imaginative approach to this campaign.
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