betr
About betr
The work made for betr runs to 2 verified projects since 2023 — mostly Video, Brand and Campaign. Most of it comes from 5 teams, including TBWA, PHD Media and Sonar Music. The people who work most often on betr projects include Jessica Roberts and Angus Loxton.
Inside the betr network
The people, teams, and projects that make up the betr network
Featured project
The Goat
betr has launched its new brand platform, Ahead of The Game, with a fully integrated national campaign created by TBWA\Sydney and directed by Tom Kuntz, starring the enigmatic figure ‘The Goat’. Designed to disrupt the sports betting category, the work adopts a bold, modern tone that positions betr as a brand intent on staying ahead of competitors and industry clichés. Produced by Good Oil with practical animatronics from Oscar-winning studio Weta, the campaign runs across all channels in partnership with PHD Media, reinforcing betr’s ambition to offer something more distinctive and innovative in the betting landscape.
Teams spotlight
The teams with the most verified roles on betr projects
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People spotlight
The people with the most verified roles on betr projects
