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We all want to keep our brain and body in good shape. But we often give up after the first attempt to exercise or meditate. Snapchat London office and BetterMe app ecosystem took up the challenge to fix it. After all, everyone is staying at home now, and - bingo! - there's plenty of time for thousands of people to get involved in sports or meditation right on their smartphones. BetterMe is a health care app with 50 million downloads worldwide. And we needed to create a situational campaign for their meditation and fitness apps. Snapchat was the only channel for this campaign. Its trick is that young people hang out there, exchanging pictures with funny filters, and all content disappears immediately after viewing. For such a social network, videos should be noticeable: with a great sound and an expressive picture. We did just that. In 5 days, we came up with and implemented 7 ideas that the Snapchat and BetterMe team really loved. Therefore, we decided to choose by testing. We launched all the ideas on Snapchat and selected the two that showed the best results. People watched them more often and moved on to downloading BetterMe apps. We created the videos superfast on our own: we drew the animation, wrote the lyrics and music, dubbed, and even sang. Meditation is not just for enlightened yogis. It helps relieve stress, calm down and relieve insomnia. That's what you need when the brain turns into an annoying chatterbox. As soon as we try to sleep or focus, it suddenly remembers the lyrics of a forgotten song, brings crazy theories, or imposes panicky thoughts. BetterMe will help calm him down.
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