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The Paid Relief
The Paid Relief (Na Conta da Dor in Brazil) starts from a contradiction in the painkiller category: for millions of self-employed Brazilians, the real obstacle to recovering from pain isn't the pain itself but the fact that a day off means a day without income. Instead of another message about rest, Dorflex paid for it. The platform redirected part of the brand's influencer budget away from big creators and towards ordinary informal workers (street vendors, drivers, manicurists and other freelancers), who applied online to become Dorflex ambassadors for a day and received a R$1,500 fee to stop working and recover, posting their day of rest on the brand's Instagram. Launched in March 2026 with a film introducing the idea, it reached 21.2 million people and 45.7 million views in its first month with 90% positive sentiment, and Dorflex committed 20% of its influencer budget to keep funding rest days. It won a Silver Lion in Health & Wellness at Cannes Lions 2026.
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