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Bite Back, a youth activist movement, confronts the broken food system through a bold campaign challenging corporate irresponsibility in promoting junk food to children. With almost one in three children at risk of food-related health issues, Bite Back aims to shift the narrative by calling out food giants and demanding accountability. The brand's visual identity, inspired by 'brandalism,' subverts marketing tactics, using vibrant colors and playful typography to critique corporate control. Through lines like 'Fork the System' and 'Fuel us, don’t fool us,' Bite Back aims to create awareness and spark change. Since its launch, the brand has seen significant engagement and growth, with increased recruitment, advocacy, and educational impact across schools nationwide.Teams spotlight
The teams with the most verified roles on Bite Back projects