Bjerregaard
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The work made for Bjerregaard runs to 1 verified project — mostly Construction, Safety and LaunchCampaign.
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This is Not a Sneaker
Craftsmen don't want a safety shoe that looks like a brick. They prefer a safety shoe that looks like a modern sneaker. This was the main conclusion behind a major study of the market for safety shoes that we carried out before the introduction of New Balance Industrial to the Danish market. The launch is based on a promise that reflects this insight: "The safety shoe that doesn't look like a safety shoe." New Balance Industrial meets the market, with shoes that look like cool running shoes - just with the safety features that are required on the Danish construction sites. They will become safety icons. Agency: Yellow Umwelt www.yu.agency