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Havaianas Gone Wild
Havaianas is Brazils, and the worlds, most iconic flip flop brand. But this time, they were not selling flip flops. They were launching their slides collection. And doing it 3 years after the slides boom. All the most hyped celebrities already had their favorite slides to advocate for. Havaianas were both underdogs and the late comers. So, how to introduce Havaianas slides to a global young audience without going unnoticed? By rethinking everything people know about the brand. By going wild. So, they unleashed the wild side of Havaianas.
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