E45
About E45
The work made for E45 runs to 4 verified projects since 2019 — mostly CrossMediaCampaign, Campaign and Film. Most of it comes from 2 teams, including Havas and The&Partnership. The people who work most often on E45 projects include Will Cohen, Craig Griffiths and Victoria Man.
Trending projects
E45 projects with the most verified people and teams
Inside the E45 network
The people, teams, and projects that make up the E45 network
Featured project
This is ME45
Karo Healthcare has launched a million pound campaign to relaunch E45, one of the UK's most trusted and iconic brands. The move comes after Karo Healthcare acquired E45 from Reckitt last year. The campaign, which was conceived by The&Partnership and mSix group, aims to drive reappraisal of the brand in an increasingly competitive category. The new brand platform ‘This is ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally. The campaign, which is brought to life by rising Director talent, Tajana Tokyo of Somesuch, features street cast people with real skin conditions. The campaign showcases a picture of modern Britain set alongside a catchy track. It features relatable situations such as a postie in shorts protecting her dry winter knees, school girls dancing in the bathroom, a cyclist commuting home, a father and son post-swim, a woman working from home while moisturising her legs, and a student tackling the inevitable washing up. The aim of the campaign is to promote a sense of confidence and self-assurance for people with dry skin conditions. The hero film is supported by a series of 10-second product focused addressable social films which mSix have tailored audience segments so that the E45 range is brought to life, from parents looking to relieve childhood eczema to everyday dry-skin sufferers that want a soothing moisturiser. In organic social, there will also be behind the scenes footage of the cast talking about their relationship with their skin.
Teams spotlight
The teams with the most verified roles on E45 projects
Team
Team
People spotlight
The people with the most verified roles on E45 projects
