Paddy Power
About Paddy Power
The work made for Paddy Power runs to 25 verified projects since 2018 — mostly Campaign, Brand and Advertising. Most of it comes from 23 teams, including BBH, EssenceMediacom and ELMNTL. The people who work most often on Paddy Power projects include Louis Haskell.
Trending projects
Paddy Power projects with the most verified people and teams
Inside the Paddy Power network
The people, teams, and projects that make up the Paddy Power network
Featured project
Nobody Does Football Better Than US
Paddy Power and BBH London have launched a playful World Cup campaign positioning England’s football culture against America’s more spectacle-driven sporting style. Centered on a 60-second film, the work humorously contrasts the passion, tradition, and fan rituals of English football with the entertainment-heavy production of US sports, framed as a cultural showdown ahead of the tournament hosted largely in the United States. The campaign uses provocative humour and national stereotypes to champion England’s football identity, featuring exaggerated depictions of both sides and surprise cameos, while leaning into Paddy Power’s irreverent brand tone. Rolling out across TV, digital, social, and out-of-home, the campaign aims to build attention and engagement in the lead-up to the World Cup by turning football culture into a light-hearted rivalry between two sporting nations.
Teams spotlight
The teams with the most verified roles on Paddy Power projects
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People spotlight
The people with the most verified roles on Paddy Power projects
