Björn Borg
About Björn Borg
The work made for Björn Borg runs to 2 verified projects since 2018 — mostly Clothing, Nordddb and BlockChain.
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Marriage Unblocked
For this project blockchain technology was used to challenge the heternonormative institution of marriage through a digital platform, this was made possible by Nord DDB Stockholm, and Björn Borg. Because same sex marriages were fobidden in 87% of all countries in the world, they created a space where anyone can propose, exchange vows, and get married. Blockchain technology allows for storing of the marriages forever, without the approval of any state. The question they asked themselves were: "can love really be controlled by the state?". Credit Brand: Björn Borg Advertising Agency: NORD DDB, Stockholm Learn more about the project, here