Bloom
About Bloom
The work made for Bloom runs to 3 verified projects since 2010 — mostly Event, Design and BrandIdentity.
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Bloom Brand
Bloom was a new grocery concept created by Food Lion brands. Bloom gave shoppers a more personalized experience with lower shelves, wider aisles and aisle maps attached to the carts. BooneOakley launched the brand with a simple idea: Bloom. A Different Kind of Grocery Store. The idea was to communicate the in-store experience to consumers so they could feel what the experience would be like before walking through the door. BooneOakley used Bloom’s fun, quirky style as inspiration to create our attention-getting “malfunctioning” muffin billboard, memorable TV spots and even a pop-up gingerbread house. The goal was to increase Bloom’s same-store sales by 2%, but BooneOakley achieved 4%. The continued sales success resulted in the brand growing from three stores in one market to over 60 stores across the southeast. Credits Agency: BooneOakley Source: https://booneoakley.com/work/