BoConcept
About BoConcept
The work made for BoConcept runs to 4 verified projects — mostly Intertisement, BoConcept and Film.
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Make the Most Out of Your Space
BoConcept is a luxury furniture design firm and manufacture. Every year they release a catalogue featuring their newest designs and well known classics. This year, we aimed to create a piece of work that could show and tease their products in intuitive and playful way. Because we know that finding the style that is just right for you takes a lot of work. So why not have fun while doing it. Fancy pictures alone wasn’t enough to win over potential costumers looking to add to or refurnish their living space. Which is why we set out to create a moving furniture catalogue. We created something to extend the film beyond its limits. We slowed time down to a crawl. The playful and imaginative girl in this spot does exactly that, by using her imagination and simply sketching out the interior layout of her new home. Every time the dancer would draw a piece of furniture, we would slow time down to 1:100, so that every time the user would mouse over the the dancer outlining say a chair, the corresponding piece would slide in from the right along with related pieces, letting you favourite them right then and there and shop them from the advert. This created a much more engaging shopping experience and overall style exploration in the BoConcept catalogue, letting you find you personal style in a loose and playful manner. Art Direction / Design / Animation Frame Director Emil kahr Nilson Sound Design Ben Lukas Boysen http://www.nosleepwork.com/ https://frame.dk/