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Bolighed.dk makes it easier and more transparent to be a house-owner in Denmark. Both for those who are in the market for buying or selling a property as well as for them who not are in the market for the moment, but want to keep track of the local area and the neighborhood. There was a need to develop a creative direction that differentiates Bolighed from the other players in the market, ensures recognition, and enables Bolighed to communicate their many unique options that Bolighed.dk can offer - and be ready for new ones. The creative direction has been launched in August 2017 and has quickly shown positive results. https://www.tbwa.dk/