Boonthavorn
About Boonthavorn
The work made for Boonthavorn runs to 1 verified project since 2023 — mostly ArtificialIntelligence, Film and partnership. Most of it comes from 1 team, including Wunderman Thompson. The people who work most often on Boonthavorn projects include Wirunchana Doomklang and Tawin Tusnajareon.
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Boonthavorn projects with the most verified people and teams
Inside the Boonthavorn network
The people, teams, and projects that make up the Boonthavorn network
Featured project
Live Our Way
For over 40 years Boonthavorn has been a familiar name in Thailand as a leading home improvement retailer. Working with Wunderman Thompson Thailand, the captivating five-minute film launched under the ‘Live Our Way’ brand message shows the complicated differences between grandfather and grandson living together – building up suspense and tension, to eventually smash down the stress of generational home improvement conversations. Amid changing attitudes and societal context, in the past three years Thailand has seen a decline in the move-out rate of family members with some houses now having up to four generations. Home renovation can be a tense subject at the best of times and is not something to be decided by only one person; all generations coexisting can have different lifestyle needs and preferences. Alongside the film is a design conversation tool, allowing consumers to input their dream interior vision to create a life-size ‘Door Poster’ – designed free of charge by Artificial Intelligence and Boonthavorn’s everyroom team of room stylists. Given to homeowners as a key visual based on each homeowner’s design idea, each poster is meant to be hung on the room door to get a conversation started with other occupants. The first 300 respondents received a life-size Door Poster delivered to their doorsteps. Upon concluding the conversation, consumers can simply scan the QR code next to the doorknob to access the shopping list quickly and conveniently on Boonthavorn’s website.
Teams spotlight
The teams with the most verified roles on Boonthavorn projects
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People spotlight
The people with the most verified roles on Boonthavorn projects
