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Brown Brothers Prosecco and independent agency TABOO evolve the Proseccoyeah! platform with Wear the Damn Dress — a summer rallying cry for women to stop saving joy for later. Shot by Juli Balla through Photoplay, the colourful hero film and key visuals pair small acts of self-indulgence (“Wear the damn dress. Pop the bubbles.” / “Use the Good Glasses. Pop the bubbles.”) with a candid, slightly unruly visual treatment. National rollout across OOH, television, digital, social and in-store from late September 2026; Media by Halfdome. Continues momentum after Proseccoyeah! took Silver Best Integrated at the 2026 Shop! ANZ Retail Marketing Awards.Teams spotlight
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