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200 days. It took 200 days before the 362 Buffalo Grill restaurants could reopen. A very long wait for the customers but also for the teams of the French favorite restaurant chain. On the occasion of the reopening of the terraces on May 19, Buffalo Grill and its agency Marcel (Publicis Group) launched a film for the reopening that features "fake" cardboard customers! An offbeat and uncomplicated way of saying that the wait was too long and reminding us that all the Buffalo Grill teams are happy to be back in business and to welcome "real" customers again. In addition to this film directed by Pierre LeGoff (Marcel Prod), a multimedia campaign (digital, social media and radio) orchestrated by the media agency Blue449 (Publicis Media), will be broadcast from June 9 when all restaurants will be 100% reopened.