Build-A-Bear
About Build-A-Bear
The work made for Build-A-Bear runs to 1 verified project since 2026 — mostly Brand and Campaign. Most of it comes from 2 teams, including Highdive and Picture North. The people who work most often on Build-A-Bear projects include Neha Schultz and Alex Friedman.
Inside the Build-A-Bear network
The people, teams, and projects that make up the Build-A-Bear network
Featured project
A Squeeze Away
Build-A-Bear has unveiled “A Squeeze Away,” highlighting the brand’s Record-Your-Voice feature ahead of Valentine’s Day. Equal parts humorous and heartwarming, the social-first work shows plushies speaking with the voices of loved ones, reinforcing the idea that “a voice is just as powerful as a hug.” The campaign underscores Build-A-Bear’s evolution into a multigenerational gifting destination, with 40% of sales now coming from teens and adults, and emphasizes the emotional depth of personalized, multi-sensory gifts. By blending surreal visuals with heartfelt storytelling, A Squeeze Away positions Build-A-Bear as a brand that delivers comfort, connection, and joy across all ages, while driving continued growth in a rapidly expanding plush market.
Teams spotlight
The teams with the most verified roles on Build-A-Bear projects
Team
Team
People spotlight
The people with the most verified roles on Build-A-Bear projects
