Butterball
About Butterball
The work made for Butterball runs to 2 verified projects since 2023 — mostly Campaign and Brand. Most of it comes from 7 teams, including Company 3, Biscuit Filmworks and Yessian. The people who work most often on Butterball projects include Kyle Lock.
Inside the Butterball network
The people, teams, and projects that make up the Butterball network
Featured project
Care Hard. Cook Easy.
Butterball is launching a new integrated campaign, “Care hard. Cook easy.”, aimed at extending the brand beyond its Thanksgiving association into everyday meal occasions. Developed to highlight both convenience and emotional connection to home cooking, the platform reframes cooking for others as something that can feel simple rather than stressful, especially for younger and more time-pressured consumers. The campaign features light, humorous storytelling across hero spots like “Carried Away” and “Favorite Part,” showcasing Butterball’s everyday products such as ground turkey, turkey burgers, smoked sausage, and turkey breast roast. Rolling out across TV, digital, social, and creator-led channels, the initiative begins with a regional launch in Raleigh before expanding nationwide, positioning Butterball as a year-round cooking companion.
Teams spotlight
The teams with the most verified roles on Butterball projects
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People spotlight
The people with the most verified roles on Butterball projects