BuyBuy Baby
About BuyBuy Baby
The work made for BuyBuy Baby runs to 2 verified projects since 2021 — mostly TikTokVideo, Influencermarketing and AdCampaign.
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#nightmomming
Speaking to moms when they’re noticed the least For Mother’s Day 2022 we introduced the concept of nightmomming - the act of staying up late to deal with (or rest away from) the kids. Our campaign launched with a series of TikTok influencers sharing their own nightmomming experiences, with organic Instagram support as well detailing the nightmomming struggle. Over Mother’s Day weekend, we went live on TikTok from 2-3 AM with a custom discount code that anyone could use, further proving to moms that we understand them & are there for them whenever they need us. www.annex88.com