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Here Comes Brighter
O2 has launched the "Here Comes Brighter" campaign, aiming to highlight how its Priority service supports customers in maximizing post-lockdown experiences. Timed with the easing of restrictions, the campaign emphasizes the nation's anticipation for a brighter future after a year of missed moments. The TV ad showcases people preparing for the return to normalcy, with O2's robot, Bubl, assisting in the uplifting narrative. Exclusive Priority rewards during the campaign include savings at Booking.com, free Joe Wicks fitness plans, and early access to concert tickets. The campaign extends to O2 Academy venues and features a social media activation on TikTok. The integrated effort spans various channels, emphasizing O2's commitment to enhancing customer experiences during the summer.
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