TAZO Tea
About TAZO Tea
The work made for TAZO Tea runs to 1 verified project since 2023 — mostly CrossMediaCampaign, TikTokVideo and SocialMediaCampaign.
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The people, teams, and projects that make up the TAZO Tea network
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The World's First Regenerative Ad
Camp Lucky director Adam Littke and representatives from Edelman and tea brand TAZO discuss making the ad that gives back to the planet and its people with LBB’s Ben Conway Production is one of the ad industry’s biggest energy users. So, as tea brand TAZO is currently amidst a multiyear portfolio transition towards becoming completely regenerative and organic, it teamed up with its creative AOR, Edelman, to extend this approach to its marketing. Promoting Tazo’s line of regenerative, organic tea the ‘Click Here to Help Save the Planet’ TikTok campaign, directed by Camp Lucky’s Adam Littke, takes viewers on an educational journey to understand how the brand is achieving this – starting with the production of the very ad itself. Some of these energy-saving techniques highlighted in the social video include: shooting outdoors with natural light, filming locally at the director’s house with local talent, using vegan catering and more. The result, according to Edelman’s VP and creative director, Eden Feducia is an “ad-like-thing that bucks every traditional convention of an ad, in favour of getting people engaged with the concept of regenerative principals.”