C More
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The work made for C More runs to 2 verified projects since 2016 — mostly VisualIdentity, DigitalDesign and BrandIdentity.
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Crime stories that stick in you
C More has been on the Danish market for more than a decade, but has not really succeeded in taking a clear position in the minds of the Danes or a strong position on the market. So how do you generate interest in a streaming service that many know, but few really know well? Lots of crime stories The strategic work and C More's content pointed towards the campaign positioning C More as the best for crime series - a very popular genre in the target group of women 40+, but also a target group that is not very ready to change compared to the slightly younger generations who shuffle more between the streaming services. We therefore had to catch their attention, show that we understood them and make ourselves relevant and attractive. Therefore, the creative move was to dramatize the consequence of watching too much crime. The campaign was unfolded as small insightful and humorous stories, most of us can recognize ourselves in - especially the target group. Because aren't there some of us who just check behind the shower curtain when we're brushing our teeth if we've seen something a little too creepy? At least they do in this C More universe, where the Danes are exposed to two films and a radio spot, where imagination and distrust are given free rein. Credits: https://republica.dk