Cabot’s
About Cabot’s
The work made for Cabot’s runs to 1 verified project since 2025 — mostly Brand, Campaign and Design. Most of it comes from 5 teams, including Initiative, Thinkerbell and Electric Sheep Music.
Inside the Cabot’s network
The people, teams, and projects that make up the Cabot’s network
Featured project
Wood calls for Cabot’s
Cabot’s partnered with Thinkerbell to launch Wood calls for Cabot’s, a playful campaign giving Australia’s timber floors, furniture, and surfaces a voice to remind owners to maintain them. Using a “vocal alliance” of wooden knots, the campaign brings life to everyday wood, turning neglected surfaces into mini brand ambassadors and reinforcing Cabot’s role as the category leader in wood care. Natalie Mitchell, Cabot’s marketing head, emphasized the mission to highlight timber’s beauty, while Thinkerbell’s Sean McNicholas noted the platform’s distinctiveness and fun, creating a sense that the wood is watching.
Teams spotlight
The teams with the most verified roles on Cabot’s projects
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