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Problem With no brand awareness and an iconic competitor, Café needed to establish itself as a leader in design choice and cooking performance. Insight If your kitchen is a reflection of you, why do all appliances look the same? Strategy Make appliances personal. Solution Introducing Distinct by Design. It’s time appliances had a personality. Yours. We activated a visual campaign that marries personal style with kitchen style by showing how a fashion muse’s style can be explicitly expressed through Café appliances, i.e., her copper bracelet that matches the copper cuff on a Café stove. 31% Revenue, Beating Budget 550MM Launch Impressions 55% Outperformance of Pinterest Benchmarks Credits: Fcb Global https://fcbnorthamerica.com/work/cafe