Café
About Café
The work made for Café runs to 1 verified project since 2018 — mostly FCB, Personalization and BrandAwareness.
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The people, teams, and projects that make up the Café network
Featured project
Distinct by Design
Problem With no brand awareness and an iconic competitor, Café needed to establish itself as a leader in design choice and cooking performance. Insight If your kitchen is a reflection of you, why do all appliances look the same? Strategy Make appliances personal. Solution Introducing Distinct by Design. It’s time appliances had a personality. Yours. We activated a visual campaign that marries personal style with kitchen style by showing how a fashion muse’s style can be explicitly expressed through Café appliances, i.e., her copper bracelet that matches the copper cuff on a Café stove. 31% Revenue, Beating Budget 550MM Launch Impressions 55% Outperformance of Pinterest Benchmarks Credits: Fcb Global https://fcbnorthamerica.com/work/cafe