Calm es simple
About Calm es simple
The work made for Calm es simple runs to 2 verified projects since 2025 — mostly Strategy, Brand and Campaign. Most of it comes from 4 teams, including Ogilvy, Republica Havas and Twins Music. The people who work most often on Calm es simple projects include Josefina Romanelli, Luis Martinez and Alejandro Garcia Obregon.
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Love
For Valentine’s Day, CALM and Republica Havas launched LOVE—a cleverly designed mattress topper with a 150-degree incline on both sides, aimed at physically bringing couples closer at bedtime. Blending product innovation with emotional insight, the campaign tackled relationship distance in both literal and figurative ways, especially poignant in a month known for a spike in divorces. More than a novelty, LOVE delivered a heartfelt message about intimacy, well-being, and small changes that can reignite connection. The campaign, praised for its blend of humor and human truth, was a standout example of design with purpose.Teams spotlight
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