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Carte Noire wants to boost in-store coffee bean sales during the 2021 Christmas period. To do this, an operation to download discount vouchers must be set up for a general public target over 35 years old with specific action on coffee bean consumers. A turnkey solution (support, creation of email kits, LPs and Welcome Mail, distribution and reporting): - 2 separate but complementary sections to encourage the download of discount coupons. - A lead-to-store brick mixing media co-registration and lead emailing. - A Data activation of coffee consumers sent by SMS Oneclick. Agency: Carat