Carulla
About Carulla
The work made for Carulla runs to 1 verified project since 2022 — mostly Fruits, Foodwaste and Videography.
Inside the Carulla network
The people, teams, and projects that make up the Carulla network
Featured project
Fresh System
To fight food waste, Ogilvy Colombia and Carulla Supermarket came up with an innovative and accessible tool that helps shoppers better understand how best to store fruits and vegetables. Endorsed by expert nutritionists, "Fresh System" considers the ethylene level of each fruit and all the combinations of fruits and vegetables that people could buy and need to store at home, and easily maps out the best storage for each shopper. When utilized properly, the Fresh System ensures freshness and, crucially, reduces waste.