Foodwaste
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Love Food, Hate Waste
A new advertising campaign focusing on food waste will see UKTV collaborate with climate action NGO WRAP to encourage viewers to make more sustainable choices. The campaign, which is due to launch on October 14 across seven linear channels and streaming services, will see the broadcaster dedicate £1 million worth of air time to the cause. The ‘Love Food, Hate Wate’ partnership video, which features anthropomorphised food items watching one of their “wasted” friends get into embarrassing scrapes, endeavours to get viewers engaged in ](https://www.theguardian.com/environment/2022/sep/20/eu-wastes-153m-tonnes-of-food-a-year-much-more-than-it-imports-says-report)[reducing food waste by taking a comedic approach.
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