Commission for Environmental Cooperation
About Commission for Environmental Cooperation
The work made for Commission for Environmental Cooperation runs to 2 verified projects since 2020 — mostly sustainability, Campaign and Awareness.
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Last Stop: The Ocean
The Commission for Environmental Cooperation (CEC) is an intergovernmental organization funded by the governments of Canada, Mexico, and the United States. The CEC brings the three countries together in a shared effort to protect the environment across North America. Signifly partnered with the CEC to create Last Stop: The Ocean - a digital-first campaign focused on one of the most widespread and debated environmental issues: marine litter. With a topic as serious as marine litter, it’s easy to think that the only way to capture the severity of the problem is to show the devastating effect of plastic pollution. Signifly chose to challenge this idea. The campaign is built on the strategic insight that many individuals feel overwhelmed and powerless by the complexity of the marine litter problem. So, Signifly made it easy for more North Americans to join the battle. By wielding the arts of storytelling and animation, Signifly created the world’s cutest marine litter campaign. The goal: to engage a broad public audience by empowering them with the simplest solutions possible. See the finished campaign at www.laststoptheocean.com Credits Agency: Signifly Strategic lead: Kathrine Elvira Boysen Creative lead: Alexandre Lee