Vegetables
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Vegetables projects with the most verified people and teams
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Eat Them To Defeat Them
In 2019, we discovered that 84% of Children in the UK were not getting enough vegetables in their diet. Despite 90% of kids knowing that veg is “good for you” they still didn’t want them on their plate. A new approach was needed to get kids to eat more veg. We created ‘Eat Them To Defeat Them’ in a major collaboration between ITV & Veg Power and for the first time brought together all the major Supermarkets in the UK to recruit kids to put more veg on their plates and into their diets.
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