OVAM
About OVAM
The work made for OVAM runs to 1 verified project since 2021 — mostly SmartSnack, Awareness and FightAgainstFoodWaste. Most of it comes from 1 team, including Wunderman Thompson. The people who work most often on OVAM projects include Kathlien Verlodt and Sofie Verschaeren.
Inside the OVAM network
The people, teams, and projects that make up the OVAM network
Featured project
Shopcakes
Challenge Each year, food waste from households, retail establishments and the food service industry totals 931 million tonnes. Nearly 570 million tonnes of this waste occurs at the household level. Inspiration To raise awareness of this issue and join the fight against food waste, Wunderman Thompson Benelux, alongside the Agriculture and Fisheries Department and the Public Waste Agency of Flanders, have created ‘Shopcakes’. A smart snack that can be consumed before grocery shopping to prevent hunger-fuelled impulse buying. Idea Wunderman Thompson Benelux partnered with chef Dominique Persoone to devise a recipe using carefully selected ingredients that both satisfy hunger and offer a way of using products that often end up going to waste. The ‘Shopcakes’ contain: Banana, full of satisfying natural sugar Nuts, to help people feel fuller for longer Whole-wheat bread, full of fiber to satisfy the stomach Flaxseed to stimulate hormones that satisfy hunger Dark chocolate, which adds bitterness and helps people feel sated To launch the campaign, the ‘Shopcakes’ were handed out at the Colruyt Laagste Prijzen shop in Brugge-Sint-Pieters to fill shoppers up before they started their food shop so they weren’t buying unnecessary items that would eventually end up going to waste.
Teams spotlight
The teams with the most verified roles on OVAM projects
Team
People spotlight
The people with the most verified roles on OVAM projects
