Lidl
About Lidl
The work made for Lidl runs to 50 verified projects since 2016 — mostly Campaign, Brand and Video. Most of it comes from 28 teams, including Droga5, Accenture Song and Folk VML.
Trending projects
Lidl projects with the most verified people and teams
Inside the Lidl network
The people, teams, and projects that make up the Lidl network
Featured project
A Christmas You Can Always Believe In
Lidl's 2022 Christmas campaign builds on the success of its previous "Big On A Christmas You Can Believe In" ad by taking a humorous approach with an animated world. The new advert playfully parodies common Christmas ad tropes, highlighting their often unbelievable nature. Instead of focusing on emotional or extravagant storytelling, the ad humorously interrupts these clichés and redirects attention to Lidl’s core message: offering high-quality products at affordable prices. This approach fits within Lidl’s broader "Big On" creative framework, which emphasizes being "Big on" quality while staying "Lidl" on price. The campaign, developed in partnership with advertising agency Karmarama, continues to showcase Lidl’s commitment to value and quality during the festive season.
Teams spotlight
The teams with the most verified roles on Lidl projects
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People spotlight
The people with the most verified roles on Lidl projects