Castello
About Castello
The work made for Castello runs to 7 verified projects since 2013 — mostly Advertising, Campaign and Marketing. Most of it comes from 2 teams, including Mother and UNIT9.
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Featured project
Sensations VR
Castello and Mother wanted to take cheese tasting to the next level – UNIT9 always likes a challenge. They decided to create the ultimate taste test in VR combining neuroscience and technology. Using research of how tasting can be enhanced by multi-sensory experiences, they delivered a fully interactive, visually stimulating mixed reality experience. With creamy Castello cheese. Yum. To make the experience they drew directly from Castello’s latest TVC, where a man falls through different dimensions of flavour after taking a bite of Castello cheese. The experience for Oculus hacks the brain and brings the story to a virtual space, immersing users in a multi-sensory, fully interactive journey. So what happens when you actually eat the cheese? Good question. This triggers the transition between a virtual dining room into a psychedelic, creamy cheese world. In such a place, users can reach out, touch and mould zero-gravity creaminess in real time. How do you enhance taste? This was the key question we were trying to address. In partnership with a scientific consultant UNIT9 designed the visual, virtual experience to maximise the real world, sensory experience. They learnt that a low lighting environment helps you to focus on taste. So at the cheese-tasting point, the lights in the room dim down and the audiovisual stimulus is limited. Colour can also affect and extract different taste sensations. So the virtual Castello world transitions between white, to maximise creaminess, blue to bring on saltiness, and red to enhance sweetness. Credits: Creative Director - YIFEI CHAI Agency - MOTHER Conception Creative Director - YIFEI CHAI Executive Producer - MARC D'SOUZA Producer - SHEHRYAR RIAZ Project Manager - KASSIANI KOUFAKI Art Director - KAROL GORECZNY 3D Artist - MARTA STELMASZEWSKA UX Lead - SILVIA MASSOTTI Storyboard Artist - MIGUEL SASTRE ROJO Sound Designer - CHRIS GREEN (BLURRED EDGE) Product Designer - YU-CHANG CHOU www.unit9.com
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