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The work made for Caterpillar runs to 2 verified projects since 2019 — mostly Campaign, ProductVisualization and Advertising.
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VisionLink
Creating a standout campaign for machine management technology is challenging, especially when explaining the intricate details of how machine data can enhance jobsite efficiency. The DPR&Co team embraced this challenge by showcasing the true power of having the right data at the right time. VisionLink provides machine owners with essential data to boost productivity and profitability, but it competes with numerous OEM and third-party alternatives, as well as the widespread tendency among machine owners to resist adopting new technology due to perceived complexity. DPR&Co distilled this complex brief into a straightforward concept: "Uncover what your machines have been keeping from you." This was executed with a dramatic and memorable visual. The campaign results were impressive: VisionLink usage increased by 17% in just six months and continues to grow at 2% per month. This creative approach successfully convinced a global engineering giant to embrace a cut-through concept well outside the sector's typical thinking, proving that even complex technology can be communicated in a compelling and understandable way.