Chapter
About Chapter
The work made for Chapter runs to 1 verified project since 2022 — mostly VisualIdentity, Brand and Campaign.
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Scale-up Branding
A new startup that is causing a stir in the world of retraining: the former founder of Squla is working with Chapter on the job security and job satisfaction of Dutch people. To get off to a flying start, the brand development and proposition validation had to go hand in hand. Because. From idea to brand A growing group of Dutch people do not enjoy their work and Chapter wants to solve that. With their app, Chapter offers a new way of retraining. Personal and digital. With bite-sized lessons that prepare you for the jobs of the future. To introduce Chapter to the Netherlands, this vision had to be translated into a brand and a new name. The process. Brand development and proposition optimization The startup's brand had to be developed before it hit the market. Without detailed knowledge about the target group. That is why the brand, name, visual style and tone of voice have been developed step by step. At the same time as proposition optimization. During this optimization, the target group became increasingly clear, as did their wishes. With these new insights, the brand could be further refined. Result. Start Chapter today The retraining revolution was the starting point for both the development of the name and the visual style. The Chapter name and logo radiate the future, ambition and career. It remains personal, while at the same time opposing the institutional look of well-known retraining students. This has led to a brand design that is digital first for use in the app, but at the same time can also stand out in bus shelters. Last but not least, the tone-of-voice brings innovation to the retraining market. A market that could use a breath of fresh air. https://www.born05.com/en/work Credits: Born05