Child Poverty Action Group
About Child Poverty Action Group
The work made for Child Poverty Action Group runs to 1 verified project since 2023 — mostly Campaign, Awareness and Social. Most of it comes from 1 team, including Creature London. The people who work most often on Child Poverty Action Group projects include Josh Campbell, David Bass and Jacob Wheeler.
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Child Poverty Action Group projects with the most verified people and teams
Inside the Child Poverty Action Group network
The people, teams, and projects that make up the Child Poverty Action Group network
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Imagine
The Child Poverty Action Group (CPAG) is addressing the issue of child poverty in the UK through its "Imagine" campaign. With over 1 in 4 children growing up in poverty, CPAG aims to raise awareness about the rising levels of child poverty and its impact on children's lives. The multichannel campaign includes TV, print, out-of-home (OOH), digital, and social media components. The campaign's film, directed by Adam Berg, portrays a fantastical journey in a school lunch hall, highlighting the contrast between the magic of children's imaginations and the stark reality of child poverty. The OOH and digital creatives use Creature London's production tool, Magic Ant, to juxtapose scenes inspired by children's dreams with headlines addressing the challenges of child poverty.
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The teams with the most verified roles on Child Poverty Action Group projects
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People spotlight
The people with the most verified roles on Child Poverty Action Group projects
