Chilly Cow
About Chilly Cow
The work made for Chilly Cow runs to 1 verified project since 2020 — mostly FCB, SocialMedia and influencer.
Inside the Chilly Cow network
The people, teams, and projects that make up the Chilly Cow network
Featured project
#Pinterventilation
Problem Launch a new brand into the quickly growing better-for-you ice cream category on a lean budget using only social media and influencer marketing. Insight Inside every healthy person is an unhealthy one that no one is acknowledging. Strategy Empower social media influencers to save the health-obsessed from the soullessness of healthy living. Solution Partnering with macro-influencers, we called them out for their overly healthy ways in a video promoted by the brand’s Instagram challenging them to a #PINTervention. Influencers responded by accepting the challenge, sampling product & challenging micro-influencers, who then responded with their own content challenging everyday people. As a result, we started a movement among thousands of consumers. 500MM Impressions 2x More repurchases than competitors 67% Consumers Prefer Over Category Leader Halo Top Credits: FCB Global https://fcbnorthamerica.com/work/chilly-cow