Chivas Regal
About Chivas Regal
The work made for Chivas Regal runs to 8 verified projects since 2019 — mostly Campaign, Brand and Advertising. Most of it comes from 9 teams, including Wieden+Kennedy, 750mph and Uitch Iscratch. The people who work most often on Chivas Regal projects include Mads Marstand, Søren Engberg and Jacob Salling.
Trending projects
Chivas Regal projects with the most verified people and teams
Inside the Chivas Regal network
The people, teams, and projects that make up the Chivas Regal network
Featured project
True Greatness Isn’t Achieved Alone
Chivas Regal, in partnership with Wieden+Kennedy London, celebrates the often-overlooked precision and teamwork of the Scuderia Ferrari HP pit crew in its campaign “True Greatness Isn’t Achieved Alone.” Launched at the Italian Grand Prix in Monza, the hero film—directed by Daniel Sannwald and produced by Somesuch—transforms the pit stop into a choreographed dance, narrated by a spoken-word poem from Lewis Hamilton and Charles Leclerc, written by George the Poet. By eschewing typical sports marketing that emphasizes individual stars, the campaign elevates the pit crew’s work from functional necessity to artistic spectacle, with subtle brand nods reflecting Chivas Regal’s craftsmanship and premium positioning. The visual metaphor draws a direct parallel between the synchronized precision required in a pit stop and the meticulous skill of Chivas’ master blenders, highlighting that excellence is the result of expertise, coordination, and trust. Aimed at engaging younger, authenticity-seeking audiences—including women and Gen Z—the campaign reinforces the brand’s philosophy that success is never a solo act, celebrating collaboration both on the track and in the distillery.
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The teams with the most verified roles on Chivas Regal projects
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People spotlight
The people with the most verified roles on Chivas Regal projects
