Choice Hotels Europe
About Choice Hotels Europe
The work made for Choice Hotels Europe runs to 1 verified project — mostly Strategy, brand and Contentmarketing. The people who work most often on Choice Hotels Europe projects include Mads Schmidt, Mark Roger Frandsen and Rasmus Lønne.
Inside the Choice Hotels Europe network
The people, teams, and projects that make up the Choice Hotels Europe network
Featured project
Travel Top 6 Brand Platform
Through a detailed audit of the Choice Hotels Europe brand, its digital touch points and the hospitality industry, we identified a number of opportunities and insights that helped in the development of a solution for Choice Hotels Europe. We helped the company identify the need to focus its future business strategy on its guests, rather than its hotels. The hospitality industry is developing rapidly, with new players such as Airbnb and Flipkey as well as existing sites like hotels.com and booking.com growing quickly. This poses a challenge to hotels, which are increasingly seen as less important than the destinations in which they serve. With guests and competitors all contributing to the sea of recommendations and tips, Choice Hotels were drowning in a sea of content and didn’t have a life raft. Many large hotel chains had already identified this challenge and were offering travellers information and travel ideas focused toward the destination, rather than the hotel amenities, but this constituted a different problem… Even if Choice Hotels Europe were to have a voice, who would hear it, and how? We needed to find a way in which Choice Hotels Europe could use its scale and numerous locations across the continent to its advantage, without focusing on just “bricks and mortar”. The solution needed to cut through the noise and find an opportunity for Choice Hotels Europe to provide valuable information to guests that wasn’t being served to them already. We built a communications strategy designed to deliver valuable “top of funnel” content to different travelers across stages of the traveller experience journey; Dreaming, Planning, Booking, Experiencing. Working in collaboration with different content providers, we developed the Travel Top 6™ platform, a content hub focusing on delivering high quality “off the beaten track” recommendations and guides for travellers across the various destinations served by Choice Hotels Europe. Using a variety of data sources, we identified the top 6 unique and interesting places to visit, across 6 different (research-based) categories: Restaurants, Attractions, Nightlife, Shopping, Events and Cafés. This platform provided a base for Choice Hotels Europe to build out its content offering across digital platforms, covering everything from web and social content, to wi-fi splash pages and in-property assets. Additionally, we have reviewed, updated (and are continuing to optimise) digital touchpoints for Choice Hotels Europe in order to help ensure guests get the experience and inspiration that they desire.
People spotlight
The people with the most verified roles on Choice Hotels Europe projects
