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Today, the values of French society are weakened. Racism persists and prejudices resist. The Museum of Man wants to change mentalities and creates the exhibition "We and others, from prejudice to racism" aimed at providing scientific light on the subject. It encourages the public to become an ambassador for the exhibition's message, in particular thanks to its CHROMA application capturing what makes us unique: our skin color. https://leoburnett.fr/work/ Agency: Leo Burnett