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At the core of the human experience, you’ll find storytelling–and movies are storytelling at its most powerful, and most primal. Movies are all about entering worlds unimaginable and with Imaginary Forces campaign for Cinemark XD, they sought to create a visual that not only captivated the audience with dynamic landscapes, but put viewers in the movie theater seats themselves. With so many forms of modern day movie-watching, Imaginary Forces believe that nothing beats sitting in theaters. With the seat reclined, popcorn in hand, the curtain rises as they transport viewers deep into the world of storytelling without saying a single word. Scored to an orchestral tune-up that crescendos to a grand symphony, the audience is left on the edge of their seats ready to escape reality for the movie experience they came for. As they exit the fantastical world of cinematic storytelling, they’re reminded why movies are made for this.