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M&M's - They’re back for good
M&M’S unveiled its Super Bowl LVII commercial, crafted by BBDO New York and PRETTYBIRD, with a playful campaign stretching beyond the :30 spot. Leading up to the Big Game, the iconic spokescandies explored new passions reflecting their personalities, aligning with M&M’S mission of unity and belonging. The humorous buildup, including quirky brand changes, culminated in the spokescandies' triumphant return during the second quarter, delighting fans with unexpected twists and fun scenarios.
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