Mars Wrigley Confectionery
About Mars Wrigley Confectionery
The work made for Mars Wrigley Confectionery runs to 4 verified projects since 2018 — mostly Campaign, Advertising and Video. Most of it comes from 1 team, including Energy BBDO. The people who work most often on Mars Wrigley Confectionery projects include Andi Lewis, Patch Rowland and Chantelle Donovan.
Trending projects
Mars Wrigley Confectionery projects with the most verified people and teams
Inside the Mars Wrigley Confectionery network
The people, teams, and projects that make up the Mars Wrigley Confectionery network
Featured project
Chewtopia Chew Good
Mars has announced a major overhaul of its Orbit, Extra, Freedent, and Yida chewing gum brands, launching the new global platform "Chew Good." This initiative repositions the brands from occasional freshening aids to essential everyday companions, promoting a refreshing "me moment" for consumers in today's chaotic world. Developed with Team Omnicom and Energy BBDO, the campaign features a vibrant visual direction termed "Chewtopia," shot by photographer Hanina, and targets the under-25 demographic. The campaign includes five hero films titled "Mind Mouth," highlighting relatable moments when inner thoughts take center stage in unexpected settings. Alyona Fedorchenko, Mars's global gum VP, emphasized the brand's commitment to supporting consumer desires for personal moments, while Energy BBDO’s Josh Gross noted the inward benefits of chewing gum. The "Chew Good" platform will be supported by over $50 million in media spending and will roll out across 70+ markets, starting in the UK, Poland, Spain, and CEAB, with further expansion planned throughout 2024.
Teams spotlight
The teams with the most verified roles on Mars Wrigley Confectionery projects
Team
People spotlight
The people with the most verified roles on Mars Wrigley Confectionery projects
