State Farm
About State Farm
The work made for State Farm runs to 36 verified projects since 2016 — mostly Campaign, Brand and Video. Most of it comes from 20 teams, including The Marketing Arm, FleishmanHillard and OMD.
Trending projects
State Farm projects with the most verified people and teams
Inside the State Farm network
The people, teams, and projects that make up the State Farm network
Featured project
See Everything
State Farm’s basketball campaign, created with Highdive and starring Caitlin Clark, turns one of the sport’s most overlooked fixtures—the branded stanchion pad behind the basket—into an unexpected character and media asset. Present in televised basketball for nearly two decades, the State Farm Stanchion Pad is reimagined as a witty courtside observer who chats with Clark about seeing every play and putting in consistent work, drawing parallels to how State Farm supports customers with personalised insurance coverage. Directed by The Perlorian Brothers through MJZ, the campaign cleverly transforms passive sponsorship signage into active storytelling, highlighting the brand’s deep roots in basketball culture across the NBA, WNBA, and college game. By giving voice to a familiar but ignored object, State Farm refreshes traditional sports sponsorship into character-led entertainment that feels smart, self-aware, and culturally connected.
Teams spotlight
The teams with the most verified roles on State Farm projects
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People spotlight
The people with the most verified roles on State Farm projects