Doritos
About Doritos
The work made for Doritos runs to 54 verified projects since 2012 — mostly Campaign, Brand and Advertising. Most of it comes from 44 teams, including Goodby, Silverstein & Partners, OMD and Ketchum.
Trending projects
Doritos projects with the most verified people and teams
Inside the Doritos network
The people, teams, and projects that make up the Doritos network
Featured project
Dinamita
The Doritos Dinamita campaign revitalises the spicy rolled tortilla chip line through bold storytelling and multi-platform engagement, including a high-profile Super Bowl LVIII commercial featuring a feisty duo, Dina and Mita, alongside Jenna Ortega and Danny Ramirez chasing down the last bag of Dinamita for its explosive flavor. The broader effort taps into TikTok’s creator ecosystem with character-driven, chaotic content that leans into the product’s intense heat and personality, driving organic buzz and cultural relevance among Gen Z and millennial snack lovers, while positioning the expanded Dinamita range—including new flavor varieties and stick shapes—as the go-to choice for bold, spicy snacking.
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The teams with the most verified roles on Doritos projects
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People spotlight
The people with the most verified roles on Doritos projects