City of Glendale
About City of Glendale
The work made for City of Glendale runs to 1 verified project since 2022 — mostly Technology, DigitalEcosystem and Pastilla.
Trending project
City of Glendale projects with the most verified people and teams
Inside the City of Glendale network
The people, teams, and projects that make up the City of Glendale network
Featured project
City of Glendale Goes Tech
Overview Pastilla was selected by the City of Glendale as the agency to market the 2019 Glendale Tech Week. Our digital and print campaign will run now through September 21st. Glendale boasts a thriving tech ecosystem that is home to over 1000 high tech firms that generate over $5 billion dollars in sales each year and employ over 41,000 people. Pastilla led a comprehensive marketing strategy that included digital ads, paid social, organic social, press releases and OOH. Challenge Glendale Tech Week is a week of events held in Glendale California that needs annual promotion to increase attendance. Simultaneously, they came to us to build an event app for iPhone and Android. Solution Wanting to build from previous brand equity, we took the creative that had been done by another agency in 2018, and refreshed it with a new look and new copy. We also focused the ad budget on digital marketing to gain better data about our audience, and to track conversions. We then launched Glendale Tech Week’s first-ever event app with a full event calendar, check-ins and push notifications. + Results Attendance from previous year +200% RSVPs 2,000 App downloads 180 Credits: Pastilla https://pastilla.co/projects/city-of-glendale-is-next-in-tech/