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Claritev has launched a new brand campaign highlighting the risks of guesswork in healthcare decision-making and positioning Claritev as the smarter, data-driven alternative. Rolling out across three spots, the campaign places randomness in everyday professional settings: a healthcare worker uses ping pong balls to price a tonsillectomy, an office worker throws darts to choose his health plan, and PGA Tour pro Neal Shipley spins a picker wheel to select a golf club for a crucial shot. Each scenario uses subtle, deadpan humour to underscore the absurdity—and potential consequences—of leaving important decisions to chance. Shot with restrained, observational framing and neutral tones, the work treats randomness seriously, allowing the discomfort and irony to surface naturally. Each film closes by presenting Claritev as the clear, reliable solution for making informed healthcare choices.
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