Coinhouse
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The work made for Coinhouse runs to 1 verified project since 2021 — mostly Webshop and Investment.
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COINHOUSE La Boutique Sans Interets
Coinhouse, specialized in crypto-assets (400,000 customers throughout Europe), is taking the word with the Marcel agency by launching the "Interest-Free Shop". A site that allows you to discover all the "incredibly uninteresting" items that you can afford with the interest from your savings account. The goal? Invite consumers to diversify their savings and propose them to calculate the interest that an investment at 0.5% generated during the year 2020. This by showing them everyday objects such as a hand spinner or a snow globe. In short, useless and low-value gadgets. While conversely, they could have invested in bitcoin with Coinhouse and realized a capital gain. "We are not here to divert the French from their favorite investment. We are addressing investors who are looking for a diversification solution, who are willing to take risks on a small part of their investments and who already have a natural curiosity for Bitcoin and other crypto-assets. This campaign is a wink and a pretext to get them to consider Coinhouse as an alternative player for the diversification of their savings" explains Nicolas Louvet, CEO of Coinhouse. The campaign also aims to recruit new customers (1 million by the end of 2021) and is deployed in print and digital since Tuesday, July 20.