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Epic Journey
At a time when the generational divisions in Britain are greater than ever, our Epic Journey campaign highlighted the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together. Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
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