Coronation
About Coronation
The work made for Coronation runs to 1 verified project since 2026 — mostly Video, Brand and Campaign. Most of it comes from 2 teams, including Ogilvy and Carbon Films.
Inside the Coronation network
The people, teams, and projects that make up the Coronation network
Featured project
Trust Is Earned
The campaign aimed to reinforce an established investment management brand’s commitment to earning trust by presenting its longstanding message through a fresh, relatable and human-centred approach. Moving away from traditional financial advertising, the creative explored familiar everyday situations where expectations do not match reality, from misleading food advertisements and unreliable navigation to deceptive online profiles. These humorous and recognisable scenarios highlighted the growing importance of trust in a world increasingly shaped by misinformation, artificial intelligence and uncertainty. Designed to resonate with both experienced and first-time investors, the campaign emphasised that trust is not automatically granted but must be continually earned through transparency, consistency and responsible actions. By connecting everyday experiences with the principles of long-term investing, the campaign strengthened the brand’s relevance while reinforcing its commitment to building lasting relationships with clients.
Teams spotlight
The teams with the most verified roles on Coronation projects
Team
Team
